Archive for April 28, 2010

Marketing Lessons for Counselors

“Would you like to watch Spiderman? It’s on TV right now.” I asked my son one Saturday morning. “I don’t watch THIS Spiderman show dad,” he said as if I should’ve known better. “It’s boring. I saved a different Spiderman show on the DVR. It’s way cooler.” In that moment, my six-year-old son unknowingly reminded [...]

Too Soon To Start A Private Practice?

Each year I have at least 2-3 students who want to start their Private Practice ASAP! They see that as the only option; a chance for freedom and success on their own. Many seasoned therapists shudder at the idea of a newly graduated student going into Private Practice “too soon”. I think about how I [...]